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Search Engines
Tips
The growth of e-commerce is expanding exponentially. Over the past year, web traffic has grown by 300%; by 2004, sales are expected to reach $860 billion. Today, search engine positioning has become a fundamental component of any online business plan, especially in the adult industry.
The need to address a varied number of search engines is growing with the increase in web content. According to the Google search engine, the web now contains over 2 billion pages, up from 320 million in December 1997. However, according to a study by the NEC Research Institute, the total search engine coverage shows that no single engine is indexing more than 16 percent of the web. The challenge of web-success is clear: The Search Engine / Directory industry is essential for your adult industry. If a company doesn't address all the relevant major search engines, it excludes a large segment of its target audience.
It is imperative that online companies consider implementing some level of search engine positioning plan. Internet searches are the most widely used method of attracting traffic to a website -- research confirms that up to 85% of prospective web customers use search engines to find solutions and vendors (source: study conducted by the Georgia Institute of Technology). And, only the top 30 search results will generate appreciable traffic.
If your webpage is not found in the top 10 to 30 search results in the major search engines you might as well build a billboard in the woods -- nobody will ever find your site. Competition is intense and your site's chances for a top ranking with an adult keyword may be one in 11 million. The search engine landscape continues to evolve. Where once there were a dozen search engines that merited attention, today there are only 3 major search engines that accept adult websites and are sidely used. Google, AOL and Yahoo are the search properties that must be targeted by a search engine positioning campaign.
These search engines' relevance requirements are also evolving rapidly. Consider the following new relevancy algorithms and ranking methodologies and challenges:
Importance of web directories"
User Behavior Popularity Ranking Schemas
Link Popularity Ranking Schemas
Open Directory Congruence Challenge
Search Algorithms that Process and Consider Their Own Cache
If you decide to employ a search engine positioning framework from the start, you will give your online business an advantage over your competitors, increasing traffic and therefore, sales. If your website has already been developed, search engine placement services can still be added to your process and will prove to be a necessity in order to increase traffic.
Each of the major U.S. search engines/directories use a unique methodology, algorithm or formula to determine a site's relevance to keyword queries that considers a variety of HTML elements of a website. Adultpath's primary goal is to remain ahead of the search engines as they make constant, unannounced changes in their methodologies that can lower a site's ranking. Adult sites in particular fall prey to this phenomenon as search engines try to make their results family friendly.
Search Engine News & Resources:
 Self promotion Directory submission service
- webposition.com
- searchenginewatch.com
- marketingtips.com
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